Jobs for the local team; not a bad policy. Nonetheless, we should be nuanced and flexible as we implement this. Why? I am not sure you can define a “Nigerian model” and a “Nigerian voice” in this age when Apple, Spotify, etc are signing our young people for the big stages across Africa. If other African countries implement the same, we lose since Nigerian artists outperform Africa-wide.
I continue to wait for someone that will hire my nice voice (lol) for a major advertisement in Nigeria. The only companies which continue to show up are beer/alcohol companies which want my voices to connect my work in Harvard on Igba Boi to sell beer, by linking everything to tradition. Of course, no amount can make me do that.
But if you need a Nigerian voice and a Nigerian model on many other business domains, Ndubuisi Ekekwe meets the specs and can help. Write the script so that I do not speech for one hour on the ad! Hahaha.  That is what the government expects! Lol
Registration for Tekedia Mini-MBA edition 9 (Sep 12- Dec 3 2022) has startedRegister here. Cost is N60,000 or $140 for the 12-week program.
This is local content – and let us support the government on this. We do not need AIs with alien voices talking to Nigerians on radios and TVs. Do not do that; get a real voice.

1. Advance your career, run your business better with Tekedia Mini-MBA (Sep 12 – Dec 3, 2022): cost is N60,000 naira ($140). Click and register here.

2. Click and register for Tekedia Startup Masterclass and master business secrets from start-up to unicorn. Cost is N180,000 naira ($400).

3. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.
Ndubuisi Ekekwe, PhD, Chairman of FASMICRO Group, is the Lead Faculty in Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: [email protected]

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