Actress and TV host, Nancy Isime, has been unveiled as the new brand ambassador for Viva detergent, a flagship product of Aspira.
Addressing guests after the signing ceremony at their Ikeja, Lagos office, the Chief Marketing Officer of the company, Mr. Santosh Kumar, said that Isime’s goal-getting persona influenced her brand association with Viva Detergent.
“Viva Detergent has always held on to its promise of providing good quality products at affordable prices. We never compromised on quality and innovation, and Nancy Isime, who aspires to be excellent in everything she does, is a great example of this. We are excited to have her on board with us.”
The Managing Director, Aspira Nig. ltd., Sami Jaafar, said: “We chose Isime to be our ambassador because she is a true example of a woman who has proven her mettle in the entertainment industry. She has been a source of inspiration for millions of Nigerian youth, whom she has connected with because of her incredible talent.”
Speaking on her appointment, Isime said: “I am excited about this opportunity because I have always been a fan of Viva. I am proud of this brand and will use my talent and position to advance the brand in every capacity I can.”