Promoters of The Nigeria Broadcasting Awards (TNBA), Broadcasting Organisations of Nigeria (BON), have assured industry stakeholders and Nigerians of credibility of the entire process.
Chairman of the awards steering committee and President of Silverbird Group, Guy Murray-Bruce, made the disclosure during a live television programme.
According to him, TNBA is different, as it involves professionals rewarding professionals. To ensure credibility, he said the panel of judges is peopled by stellar industry figures.
He said: “These awards are going to be the most credible, most authentic and most viewed by people. These awards are for professionals rewarding professionals in the industry. The judges are credible people, who have nothing to gain financially and a lot to lose in terms of their credibility.”
Murray-Bruce pledged that the process would be devoid of sponsorship influence, explaining that sponsors only have opportunity of marketing their products and services to the public.
On other measures in place to ensure credibility, CEO, Strategic Outcomes Limited and Communications Consultant to TNBA, Jenkins Alumona, said some of the award categories would be open to public voting to be managed by a reputable audit firm.
Chairman of BON, John Ugbe, stressed the need to recognise, motivate and reward media practitioners for their excellent works.
“Excellence is giving what the requirements are for broadcasting, as long as it does not contravene the rules of broadcasting. That is why we are splitting the votes to include the public. If the people think you are excellent, then you are excellent. It’s not dependent on what a government parastatal thinks,” he added.
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