Records Over 40,000 Auditions Entries
N100m Worth Of Prize Up For Grab Show Premieres July 23
Africa’s most popular reality show, Big Brother Naija, will return for its seventh season this July with a double launch show on Saturday, July 23 and Sunday, July 24, 2022. Both shows, according to the oganisers, will air from 7pm on Africa Magic Showcase, Africa Magic Urban and Africa Magic Family channels and the 24-hour show on DStv channel 198 and GOtv channel 29.
BBNaija fans across Africa will also watch the show live via the African online streaming service, Showmax. Headline sponsor for BBNaija season 7 is Pocket by Piggyvest and associate sponsor is Flutterwave.
The show is staying true to its reputation of having the biggest cash prize for any reality competition on the continent. This season’s winner will take home a grand prize worth N100 million that includes 50 million Naira cash and other exciting prizes. And for the seventh season, the show will witness a return of a few pre-COVID 19 elements, including the fan-favourite ‘Ninjas’ and a live studio audience. Fans can also expect a line-up of more engaging tasks, unpredictable twists and Big Brother’s wit.
In addition, 30 fans of the show will also win N1 million each in the Fave Lock-In promo exclusive to DStv & GOtv customers. The show will also retain its voting style from last year. Voting will only be on the Big Brother Naija website, mobile site, and the MyDStv and MyGOtv apps for active customers. The number of votes each subscriber will have will be determined by their subscription packages, with DStv Premium and GOtv SUPA subscribers receiving the most votes.
DStv customers who would like to opt out of viewing the show can do so by sending “Smart card number [space] BBOUT” to 30333, while GOtv customers can do the same by sending “IUC Number [space] BBOUT” to 4688. Additionally, customers can activate the parental control option on their DStv and GOtv decoders for viewers younger than 18 years.
Speaking at a media briefing held recently in Lagos to herald the show, Executive Head, Content and West Africa Channels at MultiChoice Nigeria, Dr Busola Tejumola, revealed that MultiChoice recorded over 40,000 audition entries for BBNaija this season.
She also said that this season’s incoming housemates would undergo a phycology evaluation before they come into the house.
Meanwhile, for the second year in a row, African streaming service Showmax brings BBNaija fans exciting and exclusive content from the biggest reality show on the continent. As Big Brother Naija returns for its seventh season, fans across sub-Saharan Africa and the United Kingdom will enjoy front-row, live-streamed access to all the activities in the Big Brother house on Showmax.
In addition, the highly entertaining BBNaija S7: The Buzz makes a comeback for a second season, bringing all the scoops, gist and armchair analysis from the host and guests, without any holdbacks.
Adeola Oluwatobi, brand marketing and partnerships manager at Showmax, said, “For the past two years, Showmax has been bringing BBNaija exclusives to viewers and fans. Last year we launched BBNaija S6: The Buzz, which became the go-to gist and opinion box for the reality series and we’re thrilled that it’s back for another season.”
The return of BB Naija S7: The Buzz highlights Showmax’s commitment to investing in Nigerian Original content such as I Am LAYCON, a reality series that followed the journey of Big Brother Naija Season 5’s winner Olamilekan ‘Laycon’ Agbeleshe, and Ghana Jollof, which was produced by and starred comedian Basketmouth.
The Real Housewives of Lagos, a Showmax Original reality series that premiered in April, broke streaming records on Showmax for the highest first-day views in Nigeria. This was followed by Journey of the Beats, a 10-part music documentary that traces the story of Afrobeats from its roots to its modern-day adoration across the globe.