Leading retailer of luxury goods, Polo Limited, has introduced IWC Schaffhausen, makers of Swiss timepieces, into the Nigerian market.
 
In a statement, Executive Director of Polo Limited, Jennifer Obayuwana, commended IWC for its “progressive outlook, which has allowed the brand to continually re-invent.
  
She added: “IWC has created ladies’ watch models regularly since the late 1870s, one of which, is the Da Vinci Lady Chronograph.  The IWC brand is a promise of durability, reliability and value for money.
 

“IWC uses bronze for manufacturing of its products. For us in the watch-making business, this is innovation because bronze is a material scarcely used by watchmakers. The brand is also dynamic in its ability to cater for its fans in aviation with truly sporty, active, and fast-moving lifestyles, while serving a distinctly conservative demographic as well.”  
 
The partnership is to leverage the loyalty enjoyed by the Swiss watch brand, while also welcoming a new crop of product lovers.
 
With IWC’s entry into the Nigerian market, timepiece collectors are granted easy access to the 154-year legacy of watch-making innovation that includes products such as Portugieser, Pilot Watch and Da Vinci.
 

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